leBron James UNKNWN
Wynwood Store
The UNKNWN Wynwood Store, co-founded by LeBron James, Jaron Kanfer, and Frankie Walker Jr., is a unique retail space located in the heart of Miami’s Wynwood neighborhood. Spanning 10,000 square feet, this flagship store blends fashion, art, and sports in a way that redefines the shopping experience.
Concept to Creation
Designed in collaboration with the creative studio New York Sunshine, the store features a striking open-air basketball court that doubles as a venue for community events, along with a multi-use courtyard. The space also includes a water feature, murals, and an indoor photo studio, making it more than just a retail location—it’s a cultural hub that reflects the brand’s commitment to merging style with community engagement.
Architectural 3D Renderings
The vibrant outdoor basketball court at the UNKNWN Wynwood store, a key feature that reflects the brand’s deep connection to sports culture and community engagement. This space is designed not just for play, but also as a venue for events, blending the worlds of fashion, art, and sport into a unique experiential environment.
This interior view of the UNKNWN Wynwood store highlights the sleek, industrial design that merges concrete elements with modern retail aesthetics. The space is characterized by its clean lines, exposed ceilings, and minimalist fixtures, creating a backdrop that allows the products—high-end sneakers, streetwear, and exclusive fashion pieces—to stand out.
Large windows allow natural light to flood the space, enhancing the visual appeal of the products on display, while the green wall adds a touch of organic warmth to balance the sleek, urban aesthetic.
This interior shot of the UNKNWN Wynwood store further illustrates the store’s cutting-edge design, where modern retail meets artistic innovation. The large video wall creates a dynamic visual experience, enhancing the minimalist layout and emphasizing the store’s focus on high-end fashion.
The juxtaposition of raw concrete and vibrant greenery creates a unique atmosphere that is both welcoming and cutting-edge. This central installation, along with the surrounding minimalist displays, emphasizes the store’s commitment to providing a curated, immersive shopping experience where fashion, design, and community converge.
The natural light filtering through enhances the visibility of the products, creating an inviting shopping experience that merges lifestyle with culture.
For the past 12 years, we have been actively visiting the project site, collaborating closely with the prestigious design and architectural teams involved in this remarkable project.
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